Hong Yuan is the Robert P. Booth Associate Professor of Marketing and Research Scholar at the Lundquist College of Business. Yuan earned her master’s degree in applied economics and PhD in marketing from the University of Michigan. She is currently the Director of the Business Research Institute, the PhD coordinator of the marketing department at the UO Lundquist College of Business, and a research economist for the National Bureau of Economics Research. Her research interests include firms’ pricing and promotion strategies, consumers’ responses to pricing and promotion strategies, consumer information search, and experimental and behavioral economics. She has published in various academic journals such as the Journal of Consumer Psychology, Journal of Marketing Research, Management Science, Journal of Retailing, Journal of Advertising, Journal of Academy of Marketing Science, Journal of Behavioral Decision Making, and is currently serving on the editorial review boards of the Journal of Academy of Marketing Science and the Journal of Retailing.