Dr. Yanbin Tu is currently a full time professor of marketing at the school of business in Robert Morris University (accredited by the International AACSB) and has a tenured professorship. He has long been engaged in the teaching and research of marketing research, marketing analysis, e-commerce and big data marketing.

Dr. Tu has published more than 20 academic papers in international journals such as International Journal of Electronic Commerce, Journal of Electronic Commerce Research, Decision Support Systems, Information Systems and e-Business Management, and Applied Economics. He has worked in domestic financial institutions and holds a US Financial Risk Manager (FRM) professional certificate.