About Asia Europe Business School

Co-founded by East China Normal University (Top 15 in Mainland China) and emlyon business school (No.2  business school in France, Top 20 in Europe), located in Shanghai, the  most vibrant international metropolis, Asia Europe Business School is  the unique business school that crafts cross-disciplinary talents. Asia  Europe Business School has the ambition to build the future global  business leaders and ambassadors of the Belt and Road, combining Eastern  and Western wisdom, best management practices, and a high level of  social responsibility.

Developed to train global entrepreneurs and business leader, AEBS will combine the excellence of East China Normal University in the humanities and social sciences with emlyon business school’s  excellence in entrepreneurial management and innovation. The  school is expected to have students in various programs: bachelor,  master, MBA and Ph.D.

Program Objectives

The program aims to cultivate future elite business leaders and entrepreneurs who have solid professional knowledge, global vision, creativity, strong social responsibility sense, and high level of employability in the global business environment.

Program Development

Global BBA is a bachelor’s program of the Asia Europe Business School. Students come from world widely, such as the United States, France, Italy, Ukraine, Russia, Morocco, Costa Rica, Japan, Thailand, Indonesia, Malaysia, etc.

Distinctive Features

| Four years of global experience: enriching and vibrant experience in China and France

| Multi-language competency: fluent Chinese and English, and some French, will give you a distinctive advantage

| Two specializations: Innovation  & Entrepreneurship, Artificial Intelligence & Business … giving  early insight into career prospects and postgraduate education

| Teaching innovation: digital and blended learning, project-based learning

| High employability: extensive internship opportunities, corporate mentorship, business seminars, practice-based coursework (e.g. ICP)

Program Overview (for international students)


4 Years (full-time)


All courses are taught in English

Teaching approach

Combining courses, tutored projects and periods in companies

Academic pathway

Option 1: Bachelor of Management of ECNU

Option 2: Double Degree Bachelor's Program of Business Administration between ECNU and emlyon business school (2 years in China+2 years in France)

Option 3: Bachelor of Management of ECNU & Master of Science in High-end Brand Management of emlyon business school (3.5+0.5+1, one semester in France)

Start of program

Early September

Application deadline**

June 30th

Application  fee


Tuition  fee***

CNY216,000 (ECNU 4 years)

*Chinese language skills are not required for enrollment, but the HSK 4 certificate is a precondition for receiving the Chinese degree

**Interviews will be arranged once a month from January; early application is encouraged because the number of program participants is limited

***Tuition only includes ECNU Bachelor Degree.

Career development

AEBS’s   Career Development Center (CDC) provides personalized consulting and   placement assistance, powered by its strong relationship with local and   multinational companies, and through its powerful alumni network.  Highly  valuable service includes: career mentors, career coaching,  career  consulting day, company visits, summer internship programs,  employer  presentations, job postings.

Employment Prospects

| After graduation, students can utilize their global perspective, professional knowledge, exceptional international communication skills, and Chinese, English and French linguistic competencies, to take management positions in multinational companies, and work in management positions in governmental agencies and public institutions.

| Students are encouraged to apply what they have learned into practice, thus pushing forward business reform and transformation and enhancing business competitiveness.

| Learning from emlyon’s experience, AEBS support and help incubate passionate students and alumni that have creative business ideas and necessary qualifications to start their own businesses.