Feifei YANG, Associate Professor of Asia Europe Business School. Dr. Yang received Ph.D. degree in Strategic Management and Entrepreneurship from University of New South Wales, Australia. Her research encompasses organizational goal setting, strategy in turbulent environments, and organizational control. Her research has been published at Journal of Business Ethics, Journal of Business and Psychology, and Organizational Dynamics. Her research has also been presented at Strategic Management Society (SMS) in 2016, 2017, 2018; Academy of Management (AOM) conference in 2014, 2015, 2016, 2017 and Australian and New Zealand Academy of Management (ANZAM) conference in 2014, 2016.