Chongyan is Assistant Professor at the Shanghai International School of Chief Technology 

Officer and Asia Europe Business School. He is also Mingyuan Chenhui Scholar. He obtained 

Ph.D. in Marketing from The Chinese University of Hong Kong, Master of Economics from TheUniversity of Hong Kong, Bachelor of Science from Fudan University and Bachelor of 

Engineering from the University of Birmingham. His research interests include online 

platforms and two-sided markets, causal inference and field experiments, applications of 

machine learning and artificial intelligence in marketing, and sustainability. His research 

has been published in the Conference on Language Modeling and Cell Reports Sustainability, 

and he has presented at international academic conferences including the ISMS Marketing 

Science Conference, CIST, and APACR.