Dr. Ding is a Full Professor of Artificial Intelligence and Business Analytics, emlyon business school, France, and Visiting professor at Asia Europe Business School of East China Normal University, China. She conducts forefront theoretical and empirical research on responsible artificial intelligence (AI), human and machine cognition, and their applications in business analytics, healthcare, digital marketing, and digital innovation.

Recent peer-referred publications

McMullen, J., Ding, W. and Li, S. (2021), “From Cultural Entrepreneurship to Economic Entrepreneurship in Cultural Industries: The Role of Digital Serialization,” Journal of Business Venturing, Forthcoming.

Ding, W. and Li, S. (2021), “National Response Strategies and Marketing Innovations during the Covid-19 Pandemic,” Business Horizons, 64, 295-306.

Ding, W. (2021), “A Model of Fair and Explainable Artificial Intelligence,” in Artificial Intelligence for Sustainable Value Creation, M. Pagani and R. Champion (Eds.), Edward Elgar Publishing, USA.

Ding, W (2020), “Information Use under Quality Uncertainties and Its Impact on the Digital Goods Production,” in Advances in Digital Marketing and eCommerce, F. J. Martínez-López and S. D’Alessandro (Eds.), Springer Nature Switzerland AG. https://link.springer.com/book/10.1007/978-3-030-47595-6