Mingyue ZHANG

  • Assistant Professor

    Mingyue Zhang is an assistant professor of marketing at Asia Europe Business School. She teaches the marketing courses in the BBA required curriculum.

    Dr. Zhang directs her research at identifying the role of digital technology in marketing and its impact on consumer behavior and business management strategy. Her research domain comprises social media marketing, digital technology and branding, online word-of-mouth, and neuromarketing. She has presented her research papers at international marketing conferences including AMA marketing and public policy conference, Society of Consumer Psychology conferences, and Cross-cultural research conferences, etc. 

    Prior to joining ECNU, Dr. Zhang worked as a part-time lecturer at Rutgers Business School and interned at Rutgers Office of Research Commercialization conducting marketing research. 

    Dr. Zhang holds a PhD from Rutgers University, and a Bachelor of Medicine degree from Shandong University.