Shijun Hou is associate professor within the Business Management department at Faculty of Economics and Management, East China Normal University. He holds a PhD in management. Interested in corporate sustainable development and international business, he teaches to various audiences: undergraduates, postgraduates, MBA, etc. His teaching revolves around Management Principles, Current Topics in Management, International Business，Marketing, Service Marketing. His research interests concern corporate relationship with society and environment under the background of sustainable development and responsible competition. He is particularly interested in CSR strategy, corporate sustainability transition, responsible consumption as well as concerned governance regime from the view of institution.