Chenglu (Charlie) WANG is a professor and chair of the Department of Management, Marketing & Quantitative Analysis, College of Business, University of New Haven. He used to work as an assistant in Hong Kong Baptist University and University of Maryland Eastern Shore. His research interests are Consumer Behavior, International Marketing and Marketing in China. He is the editor-in-chief of Journal of Contemporary Marketing Science. He also takes the posts as special editor, editorial review board member and reviewer of several academic journals in International Marketing. In addition, he has given EMBA and MBA courses in Marketing and Brand Building and Communication at several universities in China.