The CMAU National Market Research and Business Planning Competition for College Student is jointly organized by the Chinese Marketing Association of Universities and Credamo co. Ltd. Its aim is to further enhance the market research and business planning abilities of college students and provide a platform for educational practice and skill training for teachers and students. In the second CMAU Competition held in 2023, both groups of student teams from our school achieved excellent results with the first prize of the entire school and the third prize of the sub competition area.
On the afternoon of March 15th, the Learning Department of the Asia Europe Business School of East China Normal University organized an online CMAU lecture and mobilization meeting, providing rich preparation suggestions for the third CMAU National Market Research and Business Planning Competition for College Student.
Firstly, the Minister of the Learning Department, Chang Haiyue, introduced the basic situation of this CMAU competition to everyone, and gave a detailed explanation of the competition system, schedule, and other aspects, allowing everyone to have a clearer understanding of the competition content, competition mode, time arrangement, award settings, and registration methods. After introducing the evaluation methods and specific processes of school level selection competitions, regional competitions, and national finals, she also shared with everyone the relevant websites, links, and precautions she had compiled.
Next, Assistant Professor. Zhang Mingyue will provide relevant suggestions and guidance to everyone. Firstly, Professor Zhang pointed out the significance and value of the competition, encouraged students to actively participate in the competition, and provided six reference steps for preparing for the competition, especially the perspective and starting point of thinking. She gave some hot topic examples, emphasizing the key to choosing a topic, while pointing out the importance of interest and enthusiasm for the selected topic. She combined the CMAU competition with the RMM course, providing suggestions from three aspects, and stated that she will continue to provide support and assistance to everyone.
Finally, Liu Minjing, who participated in previous competitions, shared her participation experience and insights with everyone. She presented the analysis and planning report and PPT to everyone, giving them a more specific understanding of the CMAU competition. In addition, she also emphasized the importance of statistical methods and encouraged everyone to learn more statistical methods, which is also very beneficial for future learning.
Through this online lecture, everyone has gained a more specific and comprehensive understanding of the entire cycle of the CMAU competition, and they also have more confidence and confidence in preparing for the competition. This competition is a public welfare competition and registration is free. We hereby call on all students to seize this good opportunity to exercise their professional skills and actively participate. We wish everyone a smooth competition!