On March 30th, the 2021 Business Administration (Sino French Innovation Experimental Class) ICP (In Company Consulting Project, hereinafter referred to as the ICP Project) project of the Asia Europe Business School at East China Normal University was officially launched! This meeting was hosted by Wu Yi, Assistant Professor at the Asia Europe Business School. Five enterprise mentors from Hisense Group Co., Ltd., Shanghai Shanglv Network Technology Co., Ltd., Shanghai Jingteng Technology Co., Ltd., Shanghai FAME Intelligent Technology Co., Ltd., and Shanghai Macrojoint Industry Co., Ltd., along with 44 students from 2021, participated in the online project launch meeting. The launch ceremony of this project aims to officially announce and introduce various companies and their projects, and provide opportunities for students and business representatives to meet and discuss, laying a solid foundation for subsequent business practices.
The ICP (In-Company Consulting Project) project is a characteristic course of Business Administration (Sino-French Innovation Experimental Class) at the Asia Europe Business School. The course design aims to create practical experiences for students in a real business environment. Students at Asia Europe Business School use consulting projects as carriers and project teams as units, under the joint guidance of academic and enterprise mentors, to apply their theoretical knowledge and practice in real business environments, in order to acquire practical experiences.
The Asia Europe Business School ICP project is committed to creating a richer and more authentic business practice environment for students. The project consists of private technology enterprises actively entering the international market, local life service startups based on the Internet, and established enterprises that have been deeply involved in the industry for many years and occupy a high market position. The project enterprise involves multiple industries such as virtual reality, internet technology, electronic information, and tourism.
Through the ICP practical project, students will gain the following abilities to exercise:
*Data collection and analysis capabilities
*Communication and cooperation abilities in real business environments
*Reflective learning ability
*Teamwork ability
*Application ability from theory to practice
*Developing possible professional relationships
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The ICP practical project will provide enterprises with
*Academic team's theoretical support for business practice
*Explore solutions to a specific problem in the enterprise
*Understand the first-hand dynamic tendencies of potential consumer groups
*Establishing a Good Image of Enterprises Undertaking Social Responsibility
* Screening potential partners
Project teams and enterprise mentors had free discussions online, while some project team students visiting the company directly and having offline discussions with mentors
students will delve into the real business environment of the enterprise through the ICP project, and provide feasible business analysis reports for the enterprise's business practices. Let's wish the ICP project a smooth progress and all the students a full harvest!
