Since 2018, the Asia Europe Business School of East China Normal University has launched a series of enterprise exploration activities. The activities aim to lead students to visit and research well-known enterprises in various industries, combine with Chinese practice, and innovate the advanced brand management knowledge system from the perspective of "enterprise level brand strategy" theory, to cultivate and deliver leadership management talents with a global perspective, cross-border work ability, and social responsibility.
Exploring Avatr brand promotion and intelligent drive
At the beginning of the event, Ms. Wu Peihong, the head of the brand and user experience department of Avatr Technology, introduced the brand concept to everyone and shared the company's development history. She stated that thanks to its unique CHN business model, Avatr is able to efficiently develop in a light asset form, continuously bringing users high-quality, high-tech, and high-value intelligent electric vehicle products.
Subsequently, Dr. Dong Zhihua, the person in charge of autonomous driving at Avatr Technology, gave a detailed explanation of Avatr Technology's intelligent driving technology to the students. He stated that Avatr is the only brand that comes standard with Huawei's Qiankun full stack intelligent car solution across the entire range. Its dual flagship products come standard with three LiDARs across the entire range, and have been upgraded to a version that does not rely on high-precision maps, making it accessible nationwide. In the future, Avatr will also be the first to be equipped with Huawei Qiankun Intelligent Driving ADS 3.0, bringing a continuously evolving intelligent driving experience.
Reflection and Discussion on High end Intelligent Electric Vehicle Brands
Dean He Jiaxun summarized that the Avatr intelligent assisted driving system is one of the innovative practices of high-end brands in the digital age. He said that our younger generation is the generation of intelligent driving. Behind the Avatr lies Changan Automobile, which can make good use of Huawei's three LiDARs and CATL's batteries. It is a representative of intelligent driving electric vehicles in China. He encourages his classmates to use what they have learned to explore the innovative logic behind high-end intelligent electric vehicle brands represented by Avatr.
During the questioning and communication session, students actively asked questions about Avatr brand building, market promotion, intelligent driving, and other aspects. Ms. Wu Peihong and Dr. Dong Zhihua gave the answers specifically, and the atmosphere on site was lively. After the questioning session, the students also experienced two flagship products, Avatr 11 and Avatr 12, in depth under the guidance of the staff, and personally experienced the highly futuristic intelligent driving.