AEBS Master's Program in Marketing (High-End Brand Management) starts to recruit students


AEBS Master’s Program in Marketing (High-End Brand Management) is a joint degree program between East China Normal University and emlyon business school. It has been certified by Ministry of Education of PRC in Jan, 2017. The objective is to provide training for graduate students with research specialties. The first batch of students will be offially enrolled in September 2017.



We aim to develop a program of excellence and strive to cultivate a spirit of craftsman. We take it as our mission to educate the next generation of brand managers and to develop cutting-edge branding knowledge by combining the strengths of educational resources from both China and France. Through our international collaboration, innovative program, and rigorous training, we build business leaders with global view, strong academic background, and best management practices. Our graduates will excel in creating and managing high-end brands.


Distinctive Features

  • Joint-Program between ECNU and emlyon business school  (Ranked 2nd in France)

  • Introduce world-leading graduate course of luxury brand management and marketing

  • Taught by world-renowned experts in luxury and brand management

  • Opportunity to interact with students from around the world

  • Gaining access to the network of global luxury industry 


Three-year program, all courses taught in English.

Most courses will be taught in Shanghai, with at least 6 months study in France. Opportunity available for exchange program in London and New York City.

Unique mentor system: each student with be assigned to both Chinese and French academic mentors, as well as enterprise mentors from related industry.


Double Degree Program

After fulfilling all the course requirements, students will be granted ECNU’s Master’s degree, graduation diploma, and emlyon’s master degree in luxury management and marketing. If students fail to meet all the requirements of emlyon’s master program, they will only be granted ECNU’s Master’s Degree and Graduation Diploma.


Future Employment Prospect

With the cultivated global vision and craftsman spirits, solid grasp of management and economic knowledge, systematic training in high-end brand management, and rich practical experiences, students will be able to create, manage, and evaluate brands in a variety of industries, such as manufacturing, e-commerce, service, and luxury products. Students will also be well qualified for consulting opportunities in strategic brand management and brand assessment. 

For further information about the program, please contact: