On March 1st, 2018, Asia Europe Business School (AEBS) ICP (In-company Consulting Project) for BBA 2016 Class officially commenced. More than 10 enterprise experts from both foreign and domestic enterprises including SHANGHAITEX, Shanghai MAXAM Company Limited, and Impact Hub were present in their capacity as mentors. Several academic mentors from AEBS were also present along with the students at the project commencement meeting. Assistant Professor Yang Feifei from AEBS presided over the meeting.
ICP is a featured course for the AEBS BBA program. The course is designed to create a real business environment for students where based on the consulting project, they will form different project teams and under joint guidance from academic and enterprise tutors, apply what they have learned in class into practice in a real business environment. This will help them obtain first-hand business experience.
◥ Data collection and analysis
◥ Communication and cooperation in real business environment
◥ Reflective learning
◥ Application of theories into practice
◥ Development of possible interpersonal relationships in workplace
◥ Gain theoretical support from academic teams for business practices
◥ Explore different solutions for specific problems faced by enterprises
◥ Gain knowledge of first-hand trends from consumer groups
◥ Build a good enterprise image in terms of social responsibilities
◥ Screen potential partners
AEBS ICP is dedicated to creating a more diversified and real business practice environment for students. Enterprises participating in the project include well-established state-owned-enterprises that focus on traditional products, private enterprises that are actively targeting international market, and Internet-based startups that provide local services, in industries such as finance, daily chemical products, medical services, garments, chemical products, and other engineering fields.
Some of the enterprises participating in the AEBS ICP
The ICP Commencement Meeting helped student teams learn more about the project they chose, get acquainted with their enterprise and academic tutors, and make initial communication forays.
Some enterprise and academic mentors participating in the AEBS ICP
Students listen carefully to introductions to enterprises and projects given by enterprise mentors
In-depth communication between project teams, and enterprise and academic tutors