Master's Program in Marketing test

About Asia Europe Business School

Co-founded by East China Normal University (top 15 universities in Mainland China) and emlyon business school (No.2 business school in France, top 20 in Europe), located in Shanghai, the most vibrant international metropolis, Asia Europe Business School is the unique business school that crafts cross-disciplinary talents. Asia Europe Business School has the ambition to build the future global business leaders and ambassadors of the Belt and Road, combining Eastern and Western wisdom, best management practices, and a high level of social responsibility.

Developed to train global entrepreneurs, AEBS will combine the excellence of East China Normal University in the humanities and social sciences with emlyon business school’s excellence in entrepreneurial management and innovation. By 2020, the school isexpected to have students in various programs: bachelor, master, MBA, Ph.D,etc.

Overview of ECNU and emlyon business school

Program Philosophy

To provide necessary support for the “Belt and Road” initiative, Asia Europe Business School has set up a Double Degree Program in International Business (Global Management and China Studies) for master candidates, exclusively for international students. This program’s vision is to “shape business elites and promote Chinese culture”. Its mission is to develop foreign talents in economics and management for the “Belt and Road” initiative, and to spread Chinese culture. By integrating highquality education resources from China and France, the program offers comprehensive, international and innovative theoretical and practical training. It will help develop high-level and all-around talents with global vision, proficiency in Chinese culture, solid theoretical foundation and rich professional knowledge, who can support business operations and management in countries along the “Belt and Road”

Program Objectives

In order to realize the policy intercommunication, facility connectivity, trade smoothness and capital finance of the countries along the “Belt and Road”, this program will train business management professionals with high-level, composite and application-oriented enterprises capable of engaging in international business management and management in countries along the “Belt and Road”. To enable them to do business in China independently, to do business with China on behalf of the “Belt and Road” countries, or to do business  with the countries along the “Belt and Road” on behalf of China.

Distinctive Features

* Double degree from one leading Chinese university and one top French business school

* Global experience: with an enriching and vibrant experience in China and France

* Double language competencyspeaking fluent Chinese and English, and some French, will give you a distinctive edge

* Triple international accreditation: AACSB, EQUIS, AMBA (top 1% of world business schools)

* A range of specializations: international business, finance, luxury management, marketing, and more… giving early insight into career prospects. (Subject to Modification)

* A tradition of teaching innovation: digital and blended learning, project-based learning

* High employability: various internships opportunities in China and France

Career Development

AEBS’s  Career Development Center (CDC) provides personalized consulting and  placement assistance, powered by its strong relationship with local and  multinational companies, and through its powerful alumni network. Highly  valuable service includes: career mentors, career coaching, career  consulting day, company visits, summer internship programs, employer  presentations, job postings.


Programs at a Glance


2 Years (full-time)


All courses are taught in English


Combining courses, tutored projects, periods in companies and overseas

Program structure

The program consists of five modules:

. Chinese Language & Culture

. Global Business Management Courses 

. China Economy & Management Courses 

. Brand / Innovation Direction Courses 

. Professional Practice & Internship


Most courses will be taught in Shanghai with six months study in emlyon business school(France)

Double Degree***

. Master of International Business

   - East China Normal University (China)

. MSc in Management (Grande Ecole)

   - emlyon business school (France)

Start of program

Early September

Application fee


Tuition fee****

. ECNU: CNY70,000

. emlyon: EUR17,500

(For the whole program of 2 years)


Up to CNY20,000 / EUR3,000 per student depending on criteria of merit

No available for the Government Scholarship

*Chinese language skills are not required for enrollment,but applicant with HSK 3 certificate would be under priority consideration in admission process.

!Please be reminded the HSK 3 certificate is a precondition for receiving the Chinese Master degree.
**Interviews will be arranged once a month from January; early application is encouraged because the number of program participants is limited.

***ECNU single degree (English-taught) is available since 2021 intake

****Subject to modification

Entry Requirements

| Academic: Bachelor's Degree or above with transcripts (no major restrictions)

| English*: LELTS 6.5 / TOFEL iBT minimum 90 score or equivalent

| Others: A face-to-face or Skype interview is required

* Native English Speakers and English-Taught Bachelor Degree graduates may exempted from the English language certificate.

Students Testimonials


MIB 2019, Italian

The experience at AEBS has been very great so far. The courses provide good knowledge and insights in the fields of management and digital marketing, and professors often share their experiences to give students not only the basics of the theory, but tangible facts, that enrich lectures and help students understanding the implications and applications of theory in real working life situations.

I am very satisfied with the initiatives offered by AEBS & the partner EMLyon Business School. The two universities often propose lectures, meetings, webinars with personalities from the major leading companies of various sectors, providing students the possibility to broaden their visions, create a useful network of contacts and occasions for job interviews.

I can say I am happy of the choice I made, and positive that, at the end of this experience, I will gain the skills required to shape a young entrepreneur and an early maker.

Ely AJIB, 

MIB 2019, French

Across a spectrum of experience and skill development to strengthen a global business expertise. The Asia Europe Business School offered me a clear vision on what are the major challenges to undertake as an entrepreneur and project builder.

Min ZHAO, 

MIB 2019, American

In my first year of MIB, I was surprised at how diverse the program is as many of the students and professors come from different parts of the world. The program often hosted open lectures by business professionals to share their ideas. These events gave me more insight about today's business world and great opportunities for networking.

Living in Shanghai was certainly a highlight of this program since it was so different from my life in NYC. Despite both of them being metropolitan areas, Shanghai offered a lifestyle with much more innovative gadgets and convenient services. It was certainly an unforgettable experience!

Antonio LU, 

MIB 2019, Italian

Once I finished my Bachelor's Degree in Italy I convinced myself to pursue my Masters in China, at that time I was accepted in Beijing Normal University but I chose Shanghai over Beijing, and at the end I chose a Double Degree program over a single Degree, looking back I would say I made the right choice.

Within the past year, AEBS provided access to many industry's leaders’ talks, conferences and in-company projects, overall the academic staff is really welcoming and helpful. At the same time I am also enrolled as a student in emlyon business school where I have access to the job teaser platform, a very useful resource to explore.

It is indeed, a very intense program with a lot of classes, without any vacation during the first year but feasible. I plan to remain in Shanghai after graduation, explore more, meet new people and deepen my network. I cannot wait to go back to Shanghai and start my second year!

How to Apply

| 01

Complete AEBS application form. (please contact Cindy Zhang by for the form)

| 02

Email application supported documents together with the application form.

a) Resume/CV

b) Personal statement and study plan (maximum 2 pages)

c) Official diploma or degree* (graduating students should provide an official proof of graduation for the time being, and present the official diploma or degree by September 1)

d) Official transcript related*

e) English tests* for non-native English speaking students: TOEFL iBT or IELTS

f) A passport photo

g) Photo copy of passport

h) Proof of remittance of application fee: 800RMB

| 03

A face-to-face interview or a Skype interview will be arranged after application finished.

*Early application to reserve a place with a Conditional Offer is acceptable. Official diploma or degree, transcript and English test report could be submitted later before September 1.

Admission Timetable


Application Deadline

Interview Date*

Session 1

December 31, 2020

January 11, 13,2021

Session 2

February 28, 2021

March 8, 10, 2021

Session 3

March 31, 2021

April 12, 14, 2021

Session 4

April 30, 2021

May 10, 12, 2021

Session 5

May 31, 2021

June 14, 16, 2021

Session 6

June 30, 2021

July 12, 14,  2021

(*subject to change)

Note: early applications are encouraged, as offers of admission and scholarship will be made on a first-come basis to qualified candidates.

Download the Program Brochure


ECNU-AEBS _MIB Program Brochure.pdf

For further information, please contact:


Head of International Recruitment,AEBS of ECNU

Tel:(+86-21)62231012 (Cindy Zhang)


(Scan the following QR to add on Wechat)