The case entitled From a Product Brand to a Platform Brand: The Business Logic of the Evolution of Internet Brand Handu written by Prof. HE Jiaxun and ZHU Liangjie won the “Nominated Case Award” in the 2016 Global contest for the “Best China-Focused Cases”.
The 2016 Global Contest for the Best China-Focused Cases was co-organized by China Europe International Business School (CEIBS), Shanghai MBA Case Development and Sharing Platform, and The Global Platform of China Cases. The Contest was officially launched on October 26, 2016. As of January 15, 2017 (submission deadline), online system received a total of 199 valid cases submitted by authors from 37 domestic business schools and 18 overseas business schools (including world-class business schools such as Harvard, Ivey and INSEAD). Among a total of 199 cases, 87 came up to the criteria of Shanghai MBA Case Library; 8 cases won the Nominated Case Award; and 1 case won the Final Award.
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The Final Award
Team Prize RMB 100,000 (≈ USD 15,000 pre-tax) | FamilyMart: “Internet Plus” Strategy
Lin Chen China Europe International Business School |
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Nominated Case Award
Team Prize RMB 50,000 (≈ USD 7500 pre-tax) | Can Huawei Overcome Roadblocks in its Quest for Global Markets?
Muralidhara GV IBS Hyderabad, India
Hadiya Faheem Freelance Casewriter
Can Starbucks Sustain its High Prices in China?
Debapratim Purkayastha IBS Hyderabad, India
Benudhar Sahu IBS Hyderabad, India
S Venkata Seshiah IBS Hyderabad, India
Trilochan Tripathy Xavier School of Management, India
From a Product Brand to a Platform Brand: The Business Logic of the Evolution of Internet Brand Handu
He Jiaxun East China Normal University
Zhu Liangjie East China Normal University
Midea Group: Founder-CEO Succession in a Chinese Home-Appliance Maker
Jean S K Lee China Europe International Business School
Zhao Ziqian China Europe International Business School | OFO: A Bike-Sharing Firm from Campus
Wang Rui Peking University
Qian Liping Chongqing University
Struggle to Balance: Supply Chain Practice of China Resources Henan Pharmaceutical Company
Zhao Xiande China Europe International Business School
Yu Feng Tongji University
Wang Liang China Europe International Business School
Solar Flare: The Rise and Fall of Suntech Power Holdings
Daniel Han Ming Chng China Europe International Business School
Zhao Ziqian China Europe International Business School
Shenzhen SJET Supply Chain Co., Ltd.
Zhao Xiande China Europe International Business School
Song Hua Renmin University of China
Jerry Wei University of Notre Dame
Huang Qiuping South China University of Technology
Lu Qiang Renmin University of China |
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