2018/05/02 14:00- 16:00
Room 104, A1 Building
Zizhu International Education Park
In-Consumption Social Listening with Unstructured Data:
The Case of Live Comments and Movie Appreciation
Prof. Chen Yuxin
Dean of Business & Distinguished Global Professor of Business, NYU Shanghai
Prof. Chen Yuxin
Dean of Business &
Distinguished Global Professor of Business,
Chen Yuxin is the Dean of Business and the Distinguished Global Professor of Businessat New York University Shanghai, with an affiliation with Stern School of Business, New York University. Prior to NYU Shanghai, Professor Chen was the Polk Brothers Professor of Retailing and Professor of Marketing at the Kellogg School of Management at Northwestern University and was a tenure professor at NYU Stern.
The primary research interests of Professor Chen include data-driven marketing, Internet marketing, pricing, retailing, competitive strategies, structural empirical models, Bayesian econometric methods, behavioral economics, and marketing in emerging markets.
Professor Chen is a “Thousand Talents” scholar in China. He has received Frank M. Bass Award and John D.C. Little Award in 2001, and the Paul E. Green Award in2012. He was also a finalist for INFORMS Society for Marketing Science Long Term Impact Award in 2011.
Currently, Professor Chen serves as a Senior Editor of Marketing Science.
Professor Chen received his B.S. in Physics from Fudan University, a MSBA and a Ph.D. in Marketing from Washington University in St. Louis. He also studied in Computer Science department in the Graduate School of Zhejiang University.
陈宇新教授现为上海纽约大学商学部主任，杰出全球商学讲席教授，中国国家“千人计划”专家，并曾任美国西北大学凯洛格商学院市场营销学终身讲席教授，纽约大学斯特恩商学院终身教授。国际营销科学顶级刊物《营销科学》资深主编，曾荣获Frank M. Bass最佳营销学博士论文奖、John D.C. Little最佳营销学论文奖， INFORMS营销协会长期影响提名奖，Paul E Green最佳营销学论文奖等国际学术荣誉。
陈宇新教授的研究领域主要涉及数据驱动营销, 互联网营销、竞争战略，零售、 定价、广告、结构实证模型、贝叶斯计量经济学、行为经济学，以及新兴市场营销，在国际顶级刊物发表学术论文30余篇。
Your participation is warmly welcomed!